As part of Allen Hall PR, I manage social media strategy and content creation for Benefit Corporations for Good (BCFG) to amplify their mission of helping small businesses become certified benefit corporations. I focus on increasing engagement across Instagram, Facebook, and LinkedIn while creating educational and community-driven content that resonates with purpose-driven businesses.
Key goals include: increased content creation, engagement, video content, and event promotion, as well as inclusive and timely campaigns.
Happy Hour for Good Event Promotion and Content
I create promotional and behind-the-scenes content for Happy Hour for Good, a quarterly networking event that brings together purpose-driven businesses in the BCFG community. This includes event announcements, speaker highlights, and short-form videos that capture the energy of the event and encourage future participation.
Relevant Content That Aligns with Cultural Moments
I develop social media content that aligns with cultural milestones and observance months, such as Black History Month and Women’s History Month, to highlight diverse business leaders and reinforce BCFG’s mission of inclusivity. This includes educational posts, member spotlights, and engaging visuals that celebrate and support underrepresented voices in the business community.
Brenna Cline 