Welcome to my portfolio, a collection of professional and academic work that reflects my interest in integrated communications, strategic storytelling and audience engagement. Across public relations, advertising, social media and digital marketing, these projects show how I use research and audience insights to develop clear strategies, compelling content and cohesive campaigns.
The work featured here includes projects completed through internships, client-facing roles and coursework, ranging from media outreach and social media campaigns to advertising plans and research-based strategy. Together, these pieces demonstrate my ability to adapt messaging across platforms and develop thoughtful communications that support broader campaign goals.
Enjoy!
Alaska Airlines Advertising Campaign:Win San Diego
JCOM 361: Advertising Media Planning
Our team was tasked with developing an integrated campaign that would encourage Gen Z and young millennial travelers departing from San Diego to reconsider their default airline and choose Alaska Airlines.
World Wildlife Fund Global Farm Loss Tool Public Relations Campaign
JCOM 472: Public Relations Campaigns
As part of my PR Campaigns capstone, I worked with a team to develop a comprehensive, research-backed communication plan for the WWF Global Farm Loss Tool.
PRSA Oregon: Account Supervisor
Allen Hall PR
As Account Supervisor, I lead our team in supporting PRSA Oregon’s communications and event initiatives, including planning for the Northwest Communicators Conference. I collaborate closely with PRSA leadership, guide digital strategy, manage cross-campus outreach, and ensure consistent communication and feedback between the client and my team.
Premier Travel Media
Internship
As a Public Relations Intern at I support three national publications through audience research, press release writing, and social media content creation—strategically promoting each brand and expanding reach by tailoring messaging to niche audiences and relevant Facebook groups
Sisters Coffee Media Plan
JCOM 361: Advertising Media Planning
In my Advertising Media Planning course, I collaborated with a team to develop a fully research-backed media plan for Sisters Coffee. This project strengthened my advertising strategy skills and deepened my understanding of how to connect brand messaging with the right audiences through a multichannel media approach.
University of Oregon Division of Graduate Studies Social Media
Job Experience
I developed and execute social media campaigns that promote events, celebrate student achievements, and enhance community engagement. My work includes content creation, copywriting, graphic design, and post scheduling for Instagram and LinkedIn, all while ensuring alignment with UO brand guidelines.
Simple Goodness Sisters Media Outreach Campaign
JCOM 371: Writing for Influence
In just two hours, I crafted a press release announcing the Simple Goodness Sisters’ upcoming recipe book, identified potential coverage options, and wrote a pitch. The challenge required me to apply inverted pyramid storytelling, AP style, and newsworthy angles while balancing the book announcement with their compelling brand story.
Benefit Corporations for Good Social Media
Allen Hall PR
I manage social media strategy and content creation for Benefit Corporations for Good (BCFG) to amplify their mission of helping small businesses become certified benefit corporations. Key goals include: increased content creation, engagement, video content, and event promotion, as well as inclusive and timely campaigns.
Allen Hall Public Relations 25th Anniversary Media Outreach Campaign
JCOM 352: Writing Design Concepts
I searched out a story idea in Eugene and completed a full media outreach campaign from start to finish. I wrote a press release, created a media list, wrote pitches, and put together a digital media kit with photos and interview sound bites.
Monster Energy Strategic Communications Research Project
JCOM 470: Strategic Communications Research Methods
I developed a strong understanding of common research methods used in public relations and advertising, including how to gather, analyze, and apply data. I applied this knowledge by evaluating a real company’s communication strategy and providing strategic recommendations to improve messaging, audience targeting, and campaign effectiveness.
Team Trees Marketing Plan
BA 317: Marketing: Creating Value for the Customer
I was tasked with planning and creating a marketing plan for an existing company. The plan included a SWOT analysis of the company, segmentation, targeting, and positioning strategies. It also included a new product or product line proposal with price, place, and promotion plans.
