For this project, I developed an advertising campaign for Nutribullet, aimed at shifting the perception that they are only for smoothies. I wanted to position it as a versatile tool for families to make healthy, efficient meals. The target audience was parents and caregivers of children.

The process started with in-depth research, where I analyzed competitors, target audiences, and brand values to shape an informed strategy.
From there, I created a concept and messaging framework that aligned with the brand but spoke to a new audience in a fresh way. I then designed key artwork in InDesign and created mockups in Photoshop to showcase how the campaign would live across digital and non-traditional media. Finally, I developed a media plan outlining how to best distribute the campaign for maximum impact.

Full Presentation

I presented the whole campaign to my class, making sure to tell a cohesive story and fully explain why I made certain decisions. The presentation was made in Adobe Express