In just two hours, I crafted a press release announcing the Simple Goodness Sisters’ upcoming recipe book. The challenge required me to apply inverted pyramid storytelling, AP style, and newsworthy angles while balancing the book announcement with their compelling brand story. I also developed engaging quotes and a professional boilerplate to enhance credibility. This assignment tested my ability to write quickly, strategically, and persuasively under a tight deadline.
In another assignment for the same story, I had to craft a compelling, individualized, media pitch for the Simple Goodness Sisters’ recipe book launch, building on my previous press release. Acting as their marketing agency, I developed a concise, persuasive four-paragraph pitch to grab a reporter’s attention and convince them to cover the story. The pitch highlighted the book’s newsworthy elements, the sisters’ unique brand story, and why their launch deserved media coverage.
Finally, I needed to make a media list with five different reporters or media people who could potentially cover this story.
Press Release and Pitch
Media list
| Reporter | Media outlet | Beat | Contact information | Rationale | Related Article |
| Bethany Jean Clement | Seattle Times | Food, restaurants, and the people and cultures intrinsic to them | bclement@seattletimes.com | She covers food and has reported on cookbooks before | Renee Erickson talks about her new cookbook, her love of mayo and more |
| Jill Lightner | Seattle Times | Food | She covers food and cares about sustainability when it comes to food | Cardamom is the star of ‘Desi Bakes’ — and this versatile pear jam | |
| Naomi Tomky | Food and Wine | Food and travel | naomitomky@gmail.com | Writes about the significance of food, has touched on sustainability | How climate change poisons our food |
| Kristin Leong | Parent Map Magazine | Not specified, Senior Editor | kristin@parentmap.com | Wrote a holiday gift guide in the november issue, try to get in the december issue | November 2024 Issue |
| Lara Hamilton | Book Larder Podcast | Owner of a community cookbook store in Seattle and co host of the podcast | abby@booklarder.com | The podcast features cookbook authors | Deborah Madison, An Onion in My Pocket |
Brenna Cline 