As part of my PR Campaigns capstone, I worked with a team to develop a comprehensive, research-backed communication plan for the WWF Global Farm Loss Tool. Our work included a full situation analysis, primary and secondary audience research, strategy development, message creation, and a set of actionable tactics supported by creative mockups, a timeline, and a budget.

We also delivered a formal client briefing, a strategy presentation, a BIG Idea pitch, and a final presentation outlining both short-term deliverables and long-term communication recommendations for WWF. This project allowed me to apply the full scope of my PR training to a real-world client challenge.

Full Presentation

Throughout the term, we met with the client for check-ins to share progress, gather feedback, and ensure our recommendations aligned with their communication goals. The project concluded with a full end-of-term presentation where we delivered our final campaign plan and long-term recommendations.

Written PR Campaign Plan

We compiled all of our research, audience insights, strategies, messaging, and campaign components into a comprehensive, research-backed communication plan for WWF’s Global Farm Loss Tool, complete with actionable tactics, creative mockups, a timeline, and a budget.