My Work
Welcome to my portfolio — a collection of work that reflects my passion for strategic storytelling, audience engagement, and data-driven communication. Here, you’ll find a range of projects that showcase my experience across public relations, social media, digital marketing, and advertising. From media outreach campaigns and social content creation to research-driven strategy and persuasive design, each piece highlights my ability to adapt messaging across platforms and industries.
Featured work includes social media projects for Benefit Corporations for Good and the UO Division of Graduate Studies, media and outreach work from my internship at Premier Travel Media, and integrated class projects like a NutriBullet advertising campaign and a strategic media outreach plan for Allen Hall PR’s 25th anniversary. You’ll also find research-based work, such as a comprehensive strategic communications project and a marketing plan presentation. Together, these projects demonstrate my skills in content creation, campaign planning, media strategy, and visual communication.
Enjoy!
Sisters Coffee Media Plan
JCOM 361: Advertising Media Planning
In my Advertising Media Planning course, I collaborated with a team to develop a fully research-backed media plan for Sisters Coffee. This project strengthened my advertising strategy skills and deepened my understanding of how to connect brand messaging with the right audiences through a multichannel media approach.
World Wildlife Fund Global Farm Loss Tool Public Relations Campaign
JCOM 472: Public Relations Campaigns
I manage social media strategy and content creation for Benefit Corporations for Good (BCFG) to amplify their mission of helping small businesses become certified benefit corporations. Key goals include: increased content creation, engagement, video content, and event promotion, as well as inclusive and timely campaigns.
PRSA Oregon: Account Supervisor
Allen Hall PR
As Account Supervisor, I lead our team in supporting PRSA Oregon’s communications and event initiatives, including planning for the Northwest Communicators Conference. I collaborate closely with PRSA leadership, guide digital strategy, manage cross-campus outreach, and ensure consistent communication and feedback between the client and my team.
Allen Hall Public Relations 25th Anniversary Media Outreach Campaign
JCOM 371: Writing for Influence
I searched out a story idea in Eugene and helped the client tell their story through it. Using my understanding of news values and strategic messaging to develop a press release, media list, pitch email and digital media for my client.
Benefit Corporations for Good Social Media
Allen Hall PR
I manage social media strategy and content creation for Benefit Corporations for Good (BCFG) to amplify their mission of helping small businesses become certified benefit corporations. Key goals include: increased content creation, engagement, video content, and event promotion, as well as inclusive and timely campaigns.
University of Oregon Division of Graduate Studies Social Media
Job Experience
I develop and execute social media campaigns that promote events, celebrate student achievements, and enhance community engagement. My work includes content creation, copywriting, graphic design, and post scheduling for Instagram and LinkedIn, all while ensuring alignment with UO brand guidelines.
Premier Travel Media
Internship
As a Public Relations Intern at I support three national publications through audience research, press release writing, and social media content creation—strategically promoting each brand and expanding reach by tailoring messaging to niche audiences and relevant Facebook groups
Nutribullet “Family Fuel Campaign
JCOM 352: Writing Design Concepts
I developed an advertising campaign for Nutribullet, aimed at shifting the perception that they are only for smoothies. I wanted to position it as a versatile tool for families to make healthy, efficient meals. The target audience was parents and caregivers of children.
Solo Female Travel Safety Persuasive Infographic
JCOM 372:Writing For Digital Audiences
I developed an advertising campaign for Nutribullet, aimed at shifting the perception that they are only for smoothies. I wanted to position it as a versatile tool for families to make healthy, efficient meals. The target audience was parents and caregivers of children.
Simple Goodness Sisters Campaign
JCOM 371: Writing for Influence
I searched out a story idea in Eugene and helped the client tell their story through it. Using my understanding of news values and strategic messaging to develop a press release, pitch email and digital media for my client.
Monster Energy Strategic Communications Research Project
JCOM 470: Strategic Communications Research Methods
I developed a strong understanding of common research methods used in public relations and advertising, including how to gather, analyze, and apply data. I applied this knowledge by evaluating a real company’s communication strategy and providing strategic recommendations to improve messaging, audience targeting, and campaign effectiveness.
Team Trees Marketing Plan
Ba 317: Marketing: Creating Value for the Customer
I was tasked with planning and creating a marketing plan for an existing company. The plan included a SWOT analysis of the company, segmentation, targeting, and positioning strategies. It also included a new product or product line proposal with price, place, and promotion plans.
Brenna Cline 